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Finding B2B Content Marketing Success in 2022 with Anna Hrach
Manage episode 331189805 series 3337766
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B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode.
Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands develop and refine marketing strategies that get results.
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Anna and Amy discuss what’s working in B2B digital marketing right now, what content formats B2B brands should invest in, and the mistakes marketers need to avoid.
Find out:
- Where B2B marketers go wrong with content
- The one common trait successful content marketing teams share
- Why video podcasting is increasingly valuable for content marketers
Important Links & Mentions
- Anna’s LinkedIn: https://www.linkedin.com/in/annahrach/
- Convince & Convert: https://www.convinceandconvert.com/
- Think with Google: The Messy Middle: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
- SparkToro: https://sparktoro.com/
- Meltwater: https://www.meltwater.com/en
- Content 10x: https://www.content10x.com/
26 episodes
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