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How to Shift Your Marketing Strategy to Fit What Today's Buyers Want with Chris Walker
Manage episode 359147451 series 3337766
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The way people buy in B2B has changed massively over the past few years. But are marketing strategies keeping up?
Not according to Chris Walker, CEO of Refine Labs, who believes that the traditional organizational structure, division of responsibilities, and process for budgeting/planning is failing B2B companies.
He chats with host Amy Woods about the ways that the buyer journey has changed and how he and his team are challenging the current reality of B2B marketing and sales. He also talks about the marketing strategy at Refine Labs and the rapid growth of his own personal brand and lots more.
Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
In this episode find out:
- Why and how the B2B buyer journey has dramatically changed
- How Refine Labs repurpose live events and podcasts
- Chris’s secret to LinkedIn success
Important Links & Mentions
- Refine Labs https://www.refinelabs.com/
- Chris on LinkedIn https://www.linkedin.com/in/chriswalker171/
- Chris on TikTok: https://www.tiktok.com/@chriswalker171
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- Content 10x: https://www.content10x.com/
26 episodes
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