The Art of Seamless Collaboration with Ashley Faus

B2B Content Strategist

To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus.

In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief!

Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Watch to find out:

• How Atlassian manages marketing across multiple products
• Exciting (and humorous) AI experimentation in content marketing
• How to avoid a content marketing faux pas

Listen to the full conversation on B2B Content Strategist, where leading content marketers share their strategies for executing winning B2B content campaigns: https://www.content10x.com/b2b-content-strategist

👉 Optimize your content strategy with our end-to-end content repurposing service. Find the service to suit your organization at: https://www.content10x.com/services

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