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Transitioning from B2B Enterprise to Ecommerce with Scott Logan
Manage episode 371009458 series 3337766
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When you have a B2B enterprise sales cycle, where you're selling to a mid to enterprise level company, not only does the source of your content need to be more strategic, it also needs to be more thought leadership focused, because the sales cycles are so long.
So how do you switch up your entire content strategy when moving from selling B2B enterprise level to B2B ecommerce?
Scott Logan, Chief Marketing Officer at Kronologic has led his team on this journey and shares his knowledge on what it takes to successfully transition on this episode of B2B Content Strategist. He also talks about the type of content that makes the fastest impact, the inspiration behind his Making Fun of Marketing podcast and how AI is fitting into his busy workflow in the most helpful ways. He also provides tips for utilizing in-house resources when budgets are tight and lots more, so let’s dive in….
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- Differences between content for enterprise and ecommerce
- Where to apply B2C tactics in B2B
- How to utilize in-house talent when budgets are tight
Important Links & Mentions
- Scott on LinkedIn https://www.linkedin.com/in/scottjlogan/
- Making Fun of Marketing Podcast https://podcasts.apple.com/us/podcast/making-fun-of-marketing/id1673785229
- Kronologic https://www.kronologic.com/
- Content 10x: https://www.content10x.com/
26 episodes
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