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E17 Neuroscience (Part 1) Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle Niedziela
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Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception.
Guest: Michelle Niedziela
VP of Research & Innovation at HCD Research
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Host: Dahlia Kelada
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