Peter Kell – Level Up Your Marketing with VSL (Explicit Warning)

Becoming Preferred

SEASON: 3 EPISODE: 12

Please note that this episode contains explicit language.

Episode Overview:

Today’s business world is overflowing with innovative ideas and technologies. As a result, business owners face an increasingly competitive environment where consumer demands are increasing exponentially. This competition encourages innovative businesses to adopt more profitable, higher converting strategies to generate leads and convert them into customers.

One such strategy proven to produce a significant return on investment is the use of Video Sales Letters. A well-produced VSL can generate leads, convert leads into customers, and influence customer loyalty while increasing retention. If you’re looking to level up your marketing, you’re going to enjoy my conversation with marketing and VSL expert, Peter Kell.

Guest Bio:

Peter Kell is a mentor, serial entrepreneur, and leading Video Sales Letter (VSL) marketer. Peter has perfected the art of VSL creation, boasting an unmatched track record of creating multiple 8-figure video sales letter campaigns.

Peter created the VSL department at MindValley, helping establish the brand as a global leader in its space. A passionate advocate for Media Buying, Entrepreneurship, and Personal Development, Peter's mission is to help e-commerce marketers achieve multiple 7-figure months.

Resource Links:

• Website: https://www.peterkell.com/
• Product Link: https://www.vsl.ai/

Insight Gold Timestamps:

01:53 Stranded in my parents basement in the middle of woods

05:05 The master is not the one who's the best in the world

05:40 Money's the root of all freedom

08:21 I refuse to have dreams left behind

09:30 Go become an apprentice to a master

11:20 There's really only two ways anybody could suck up information

12:38 VSL stands for Video Sales Letter

14:16 People don't have short attention spans, they just have higher standards

17:01 VSLs do have a challenge built in

18:58 If there's ever been a really smart thing that's been created, it's this AI stuff

21:56 People are very concerned about AI taking jobs

24:58 Facebook is one of the best platforms out there

26:38 VSLs are the biggest because of one simple thing

28:41 I used to think nightmare stories were the best way to do this

31:03 Authenticity is not as powerful as copy/copywriting

33:25 Being the best offers freedom of “I get to do what I want”

37:06 At the end of the day, you’ve got a dream, you’ve got to show up there

42:53 Skills pay the bills

Connect Socially:

LinkedIn: https://www.linkedin.com/in/peterkell/

Facebook: https://www.facebook.com/peter.kell

Twitter: https://twitter.com/peterkell_

YouTube: https://www.youtube.com/channel/UCbP0cukcAA-eYTjKvqAZs9Q

Instagram: https://www.instagram.com/peterkell/

TikTok: https://www.tiktok.com/@kellpeter.official

Email: [e-mail]

Sponsors:

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

Resources: https://becomingpreferred-podcast.com/resources/

Next Episode: Your Story is Already Out There - Get Branded with Emma Donovan!