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Market It! - Build Your Dream Brand
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Content provided by Anne-Heloise Chavin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anne-Heloise Chavin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Launching a business is one thing, but building a brand that resonates with you, the founder, and your target audience, in order to authentically connect with your ideal client is another story. I am Anne-Héloïse Chavin, the host of this podcast and the founder and brand builder in chief at AHBC Group, a Branding agency based in Miami, Florida. Since 2018, we help our clients tell their stories and create meaningful connections with their audience through brand strategy, brand design, web design, and social media. If that’s a journey that you too are ready to embark on, then welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.
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20 episodes
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Content provided by Anne-Heloise Chavin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anne-Heloise Chavin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Launching a business is one thing, but building a brand that resonates with you, the founder, and your target audience, in order to authentically connect with your ideal client is another story. I am Anne-Héloïse Chavin, the host of this podcast and the founder and brand builder in chief at AHBC Group, a Branding agency based in Miami, Florida. Since 2018, we help our clients tell their stories and create meaningful connections with their audience through brand strategy, brand design, web design, and social media. If that’s a journey that you too are ready to embark on, then welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business.
…
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20 episodes
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Market It! - Build Your Dream Brand

1 Top 5 Brand Design Mistakes Every Business Should Avoid 11:44
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Thanks for listening! Make sure to subscribe so you don't miss our episodes about branding, marketing and business. 👉 Brand Templates: https://dreambrandclub.com/brand-templates ♟️ FREE Dream Brand Strategy Guide: https://ahbc-group.myflodesk.com/od8vrkc197 ✨ Building the Dream Collection: https://dreambrandclub.com/building-the-dream-merch 👩🏻💻 Agency Website: ahbc-group.com 📲 Instagram: instagram.com/ahbcgroup 💬 Email us: hello@ahbc-group.com _____ Top 5 Branding Mistakes to Avoid: Essential Tips for Entrepreneurs and Designers In this video, I outline the top five brand design mistakes to avoid. This video is perfect for new entrepreneurs and designers DIYing their brand identity. Learn about the pitfalls of overcomplicating logos, the importance of a versatile design, avoiding trendy aesthetics, understanding your brand's essence, and maintaining consistency. With practical advice and free resources like brand templates and strategy guides, you're equipped to create a timeless, cohesive brand that resonates with your audience. 00:00 Welcome to Branding Insights with Anne-Héloïse Chavin 00:26 Top 5 Brand Design Mistakes to Avoid 00:48 Mistake #5: Overcomplicating Your Brand Elements 01:50 Mistake #4: Not Having a Versatile Logo 03:45 Mistake #3: Blindly Following Trends 05:50 Mistake #2: Ignoring Your Brand's Essence 07:45 Mistake #1: Lack of Consistency Across Platforms 10:43 Final Thoughts and Resources At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

1 How we increased our client’s sales by over $1.1M in just 3 Months | 2024 B2B Marketing Strategy 42:48
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Thanks for listening! Make sure to subscribe so you don't miss our videos about branding, marketing and business. 👩🏻💻 Agency Website: ahbc-group.com 📲 Instagram: instagram.com/ahbcgroup 💬 Email us: hello@ahbc-group.com _____ How We Boosted our Client's Sales by $1.1 Million in 3 Months with Effective Marketing Strategies In this video, I share how my agency boosted a client's sales from $200k in January to more than $1.3 million by April by strategically leveraging a comprehensive marketing mix. I delve into how aligning our internal team and viewing marketing as an essential investment played a crucial role. Our approach included optimizing Google and Facebook ads, strengthening our organic social media presence, and enhancing email marketing campaigns, specifically tailored for a B2B business specializing in custom food trucks. I provide actionable insights, emphasizing the importance of auditing current strategies, prioritizing based on those insights, and working closely with our client to maximize results. TIMESTAMPS 00:00 Introduction: Boosting B2B Sales 00:02 The Journey from $200K to $1.3 Million in Sales 01:11 Understanding the Ecosystem of Success 02:29 Key Factors Before Diving into Marketing Strategy 09:39 Holistic Marketing Strategy: The Game Changer 16:27 Deep Dive into Google Ads Optimization 20:46 Maximizing Facebook Ads Efficiency 25:35 Leveraging Organic Social Media and Email Marketing 36:41 Concluding Insights and Advice At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Hello friends! Today we're going to talk about something that might shake things up a bit: Logos aren’t the whole story of your brand. Yep, you heard it right! Imagine you’re opening a new shop. You're super excited and you think, "Ah, I need a super cool sign so people notice me!" That sign is like your logo. It's fun, it's visible, and yes, it's important. But is that all there is to be known and loved for? Join us as we dig deeper! Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Hello Friends! Let’s talk about FUN in business in today’s episode! Inspired by childhood memories, we’re exploring how to sprinkle joy into our workdays. From choosing cheerful clients to crafting happy workspaces and even launching our very own comfy DBC Merch (sneak peek alert! 🎉👕), let's dive into making work not just a task, but a blast! Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Today, we're diving into the vibrant world of social media. Lost in the maze of endless content? We have just the ticket: The Dream Brand Club's 30-Day Social Media Challenge. Consider this a fun and structured guide to bringing your posts to life. Each day offers a fresh theme: from sharing your brand's humble beginnings to giving a sneak peek into your daily operations. The goal? To ease the stress of daily posting and truly connect with your audience. It's not about getting it perfect but about authenticity and engagement. Let’s transform your social media from a chore into an exciting journey. Ready to embark on this adventure? Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

It’s everyone’s favorite part of the branding process, of the business process maybe. We all love it because it’s fun, it’s visual and we are visual creatures, we get to hang out on Pinterest and we can call it “work”. I mean, sign me UP! However, you may have moodboarded for “fun” but it brought you nowhere. Whether for a New Year vision board, a photoshoot, your brand design, or website. I’m sure you know exactly what I’m talking about. You collected pictures of things you liked, maybe taped them together on a piece of paper or organized Pinterest boards, and Voilà. Well no, pas voilà. If you want to make the most of moodboarding and start moodboarding like a pro, listen closely, people. For more business and branding tips, join the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Ever felt lost or stuck with your business, even when you're super busy? You're not alone. In this episode, we talk about why it's important to know clearly what you want for your business and how to get there. We'll share easy-to-follow tips, like writing down your thoughts and trying out calming activities like walking or cooking. Plus, if you're a fan of writing things down, we have a fun journaling activity for you in our Dream Brand Club. And, we've got some free helpful guides waiting in our Facebook group. So, if you want to feel more clear and confident about your business, give this episode a listen. Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Hey there, fellow entrepreneur! Ever felt like you're on this business journey all by yourself? We get it. Sometimes, even with the whole world of online resources at our fingertips, what we really miss is that human connection. That reassuring nod from someone who truly gets the ups and downs of building a brand from scratch. In today's episode, we're chatting about those lonely moments and sharing some heartwarming advice. Spoiler alert: You're definitely not alone in this! By surrounding yourself with fellow business owners, sharing your struggles, and joining communities like the Dream Brand Club, you can find the support and camaraderie you need to thrive. Join us as we explore ways to stay connected and supported in the entrepreneurial world. Introducing the Dream Brand Club – your stress-free path to building a powerful brand! Say goodbye to brand-building stress and hello to adventure. We're not just a club; we're a vibrant community of go-getters, just like you. We’ve got all the cool tools you need to help kick-start your brand. Think logos, brand kits, social media templates, websites, and step-by-step training – all at your fingertips! Embark on the branding journey alongside us! Become a member of the Dream Brand Club, where we turn dreams into reality, one brand at a time. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

1 Is Your Fear Stopping You From Starting a Business? 12:26
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Are you ready to turn your business dreams into reality? Then you won't want to miss the first episode of our Dream Brand Club series on the Market It! podcast. In this episode, we dive into the most common fears that prevent entrepreneurs from starting a business. From imposter syndrome and rejection to lack of stability and security, we share our personal experiences and offer practical solutions to help you overcome these fears. Whether you're just starting out or have been in business for a while, this episode is a must-listen. We will provide you with the insights and advice you need to start your entrepreneurial journey with confidence. So, join us on the Market It! podcast for this Dream Brand Club series and get ready to turn your fears into fuel for your entrepreneurial success. Subscribe now to never miss an episode. At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

1 Unleash Your Inner Confidence to Fearlessly Post on Social Media 13:47
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Are you hesitant to show your face on social media? Don't worry, you're not alone. In this podcast, we will share some tips and tricks to help you overcome your fear and start connecting with your audience. You don't have to be an influencer to show your face on social media. It's a great way to build trust and create a personal connection with your audience. We'll also discuss the importance of focusing on your content and message instead of your appearance, and how to capture genuine and candid moments in your photos. Plus, we'll give you some ideas on how to engage with your audience and establish yourself as a thought leader. So don't be shy, tune in, and let's show the world what you've got! At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

1 Branding and Business with Jordan X: An Exclusive Interview 26:37
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Welcome to Episode 9 of Market It!, where we have the pleasure of sitting down with entrepreneur Jordan X for an insightful conversation. Jordan shares his story of starting his entrepreneurial journey with the launch of his tattoo shop, Oxygen Ink, and building his personal brand, Unknown Simplicity. We delve into the importance of having an authentic brand identity and how it can impact the success of a business. Jordan shares his thoughts on what makes a good brand, the challenges he faced during his journey, and how mindset can affect personal and entrepreneurial growth. To learn more about Jordan X and his podcast on Mindset, Mental Health, Business, and Personal Development, be sure to check out his Instagram @jordanh.x . At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

1 The Best Business Growth Strategy for 2023 With Personal Expansion Coach Maria Sanchez 31:00
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Welcome to Market It! Episode 8, where we sit down with Personal Expansion Coach Maria Sanchez to discuss the best business growth strategy for 2023. Maria believes that by focusing on authenticity and aligning personal and brand values, entrepreneurs can create "soulful brands" that resonate with their target audience. The key to success, according to Maria, is to work on yourself first by figuring out what you truly want and getting rid of limiting beliefs. Only then can you execute on your authentic business vision and thrive in the marketplace. Maria's approach involves helping individuals focus on being super aligned, and this is the key strategy for 2023. Join us as we delve into the importance of being real, working on your personal and brand values, and embracing the journey of being a human in business. Tune in now! If you would like to learn more about personal expansion, check out Maria’s Instagram page here . Join us for a thoughtful and inspiring conversation on how to authentically grow your business in the new year. Tune in now! If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you! At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

In this episode of the Market It! Podcast, we explore the dark side of marketing. While branding and marketing can be a powerful tool when used ethically and effectively, there is also a negative side to the industry. Many people working in branding and marketing often feel like they are contributing to superficial, misleading advertising and selling unnecessary or overpriced products. Join us as we dive into the dark side of marketing and explore the ethical considerations and responsibilities that come with using branding and marketing as a tool. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you! At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Have you ever wondered what goes into a really good caption? Countless times I receive messages asking how to improve Instagram captioning — and there is a right way and a wrong way to do it. In today's episode, we will look at some of the drivers behind a really good Instagram caption. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you! At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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Market It! - Build Your Dream Brand

Welcome to Market It! the podcast that inspires and guides authentic entrepreneurs to build the soulful brand of their dreams and lead a purpose-driven business. In this episode, I will introduce the concept of luxury branding to you as a business owner or as an individual who wants to better understand why brands are what they are and how luxury brands become 'luxury'. If you want to build your own luxury brand, you won't want to miss this episode. If you enjoyed this episode of Market It!, let us know by leaving a review! Join us on Instagram to keep up with the latest episodes, ask questions, and talk about all things branding. We'd love to hear from you! At AHBC Group , we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here ! https://ahbc-group.com/…
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