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NAF Explains Authenticity Vs. Pandering
Manage episode 422093964 series 3347989
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Have you ever seen a DEI campaign that made you physically cringe? That’s a common side effect to reading canned messaging from a company pandering to a certain demographic, whether its minorities or women or LGBTQ+ people. How does a mortgage company avoid such cringe-worthy pandering when trying to reach minority homebuyers? NAF Co-founder and CEO, Patty Arvielo, and her SVP of Growth and Expansion, Mosi Gatling, are here to explain the difference and teach listeners about authentic representation.
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