))
Expanding Your Brand Potential with Anika Jackson
Manage episode 389122944 series 3349587
Content provided by Chuck Anderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chuck Anderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Chuck Anderson explores the power of branding with Anika Jackson, a seasoned branding expert and VP of PR and operations for a leading marketing agency. Anika shares valuable insights into understanding customer personas, refining brand messaging, and the significance of intentional partnerships for business growth.
Guest Bio:
Anika Jackson is a branding expert with extensive experience in marketing and promotion. As the VP of PR and operations for a marketing agency, she specializes in helping small businesses and minority entrepreneurs establish their brand identity and visibility through integrated marketing strategies.
Key Points Discussed:
- Importance of understanding customer personas and targeting specific segments before reaching a broader audience (06:12)
- Developing brand messaging, tone of voice, and identity before considering customer personas and social media channels (14:30)
- Necessity of fixing brand-related issues and establishing a well-structured ecosystem before pursuing big opportunities (21:45)
- Significance of collaboration, outside perspectives, and intentional partnerships in business (32:19)
- Offering a free 30-minute strategy session and the significant impact minor tweaks can have on branding (41:55)
Must-Read Book Recommendation:
"Secrets of the Sfrakhkar" by Eliza Reed and "Be Different or Be Dead" by Roy O'Singh
Guest's Website:
To learn more from Anika Jackson's expertise, schedule a free consultation with her ...
https://calendly.com/yourbrandamplified/30min
Was this episode helpful?
Please leave us a review and subscribe to the show to be notified of future episodes.
Until next time, keep moving forward!
Chuck Anderson,
99 episodes
Share
