))
74 - How Can Emotion-Driven Copywriting Boost your Sales? with Kelsey Formost : Magic Words Copywriting's Kelsey Formost
Manage episode 386150785 series 3352390
Content provided by Gerry Foster. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gerry Foster or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your host, Gerry Foster, talks with the Founder of Kelsey Formost : Magic Words Copywriting, Kelsey Formost. Kelsey's expertise lies in emotion-driven copywriting. She believes that the key to effective copywriting is to tap into the emotions of the audience. After all, humans make decisions based on emotions. She noticed a gap in the industry, particularly in B2B and large corporations, where copywriting often lacked a human touch and personal storytelling.
Her mission is to infuse personal, emotion-driven storytelling into copy in a way that doesn't come across as a sales tactic. She aims to connect with people who already have a problem that her clients can solve. This approach resonates with me, as I believe in the power of emotional-based branding and storytelling.
To learn more about Kelsey's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.
96 episodes
Share
