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Ep 63: Telling your story at the intersection of marketing, branding, and sales with Suzi Bahnsen from Apple and Arrow Sales.
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In the for-profit world, Sales and Marketing are two sides of the same coin. They work hand-in-hand to build an organization. In the nonprofit world, however, these two components of brand building and stakeholder engagement get a bad wrap.
But do nonprofits actually sell? Of course they do. Whether some component of your organization drives revenue through selling, or your ED is simply out drumming up donations during the giving season, at some level every non-profit depends on sales and marketing.
My guest on this episode of Relish This is Suzi Bahnsen, founder of Apple and Arrow Sales. They help organizations and leaders navigate the intersection of marketing, branding, and sales.
Suzi and I met when she was working at Boulder, Colorado's Small Business Development Center. She has a long history working with nonprofits and small businesses to improve their sales and engagement, and it was great to reconnect with her..
We had a vigorous discussion about storytelling and how to use marketing and branding to get your message across to your stakeholders, how to develop a solid marketing and engagement strategy, and much more.
This was a super fun episode. I hope you enjoy it.
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