Pat Dalton - IGoDirect Group

fintechfun

• Stereo Mix podcast series is re-initiated in 2024 with Chris Titley hosting Pat Dalton, COO and founder of iGoDirect Group.
• iGoDirect Group specializes in data-driven marketing and propensity modeling, identifying valuable insights within large datasets for marketing purposes.
• The company originated from a need for specialized data-driven marketing in the early '90s, leading to the development of new strategies and data models for marketing campaigns.
• In 2004, iGoDirect innovated by introducing branded prepaid Visa cards in direct mail packs to the Australian market, enhancing marketing response rates.
• iGoDirect was named for its direct approach to working with brands and agencies, aiming for more effective marketing outcomes.
• Over 20 years, i iGoDirect has evolved to serve ASX-listed companies, focusing on customer acquisition, nurturing, and re-engagement using prepaid gift cards and incentives.
• The company has seen increased engagement with loyalty programs, especially during the COVID-19 lockdowns and the subsequent cost-of-living crisis.
• iGoDirect has been granted a Visa Principle Partnership license, allowing them to issue their own Visa products in Australia and New Zealand.
• They have also obtained an Australian Financial Services license, enabling them to innovate further in the gift card and loyalty program space.
• iGoDirect is introducing a web-to-wallet gift card service, removing the need for app downloads and streamlining the customer experience.
• The company is exploring new use cases for their services, including instant gift card distribution for promotions and enhancing brand loyalty.
• Pat Dalton advises entrepreneurs to back themselves, especially during challenging times, as perseverance leads to innovation and solutions.
• iGoDirect 's future focuses on card linking and leveraging scheme cards for loyalty programs, aiming to reduce friction in customer engagement.