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Behind the Scenes: A Peek Inside a 100-Property Vacation Rental Company with Brian Olson
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Ever wondered how a laundry facility transformed a vacation rental business into a booming success? Brian Olson, president of Northwest Vacation Rental Professional association, spills the beans on the unexpected strategy that took his business to new heights. And what's this about a cookie program that led to 30 new homes?
Find out how these unique tactics are redefining direct booking success and the juicy details on the upcoming conference that's causing a stir in the industry in this episode.
It's really about control. There are customers there. I correct my family who say, 'oh, we're going to stay in our Airbnb.' No, you're not. You're going to stay in a vacation rental. Who you happen to book through everything. It's like you fly a plane that Delta flies. You know, it's not a Delta, Airbnb has become the Kleenex of our generation. - Brian Olson
In this episode, you will be able to:
- Maximize direct bookings with proven strategies for vacation rentals.
- Unlock the secrets to building a thriving vacation rental business.
- Elevate your vacation rental business through community involvement.
- Seamlessly transition from OTA reliance to boosting direct bookings.
- Gain exclusive insights by attending industry conferences for vacation rentals.
My special guest is Brian Olson
Brian Olson, a partner at Beachcomber Vacation Homes in Oregon, and the current president of the Northwest Vacation Rental Professional Association, boasts over 17 years of experience in the vacation rental industry. With a background rooted in hospitality and a comprehensive understanding of the evolution of vacation rentals, Brian offers valuable insights into direct booking strategies, community involvement, and business growth. His substantial growth from managing a single property to overseeing a portfolio of 100 homes showcases his practical knowledge and success in the field, positioning him as an essential resource for vacation rental business owners and managers looking to enhance their direct booking strategies and achieve business success.
Join us for North West Vacation Rental Professionals Annual Conference on April 29 and 30 in Boise, Idaho, USA for a fun event filled with opportunities for vacation rental professionals, rent-by-owners, hospitality staff and affiliate businesses.
Save your seat and don’t forget to use code SPRING2024 to avail a huge discount for this amazing event.
For more information, check their website: https://www.nwvrp.org/attend-the-2024-conference
Brian’s website: www.beachcombervacationhomes.com
The key moments in this episode are:
00:00:00 - Introduction and Background in Hospitality
00:03:16 - Evolution of the Vacation Rental Industry
00:07:49 - Transition to Direct Bookings
00:08:24 - Community Engagement and Business Influence
00:12:59 - NWVRP Conference and Future Plans
00:14:01 - Importance of Networking and Education at Conferences
00:15:27 - Learning from Industry Insights and Best Practices
00:17:44 - Building Relationships through Unique Initiatives
00:21:08 - Direct Booking Success and Customer Loyalty
00:22:53 - Invitation to Conference and Special Discount
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub
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