Secrets of Video Marketing that will help drive sales!
Manage episode 343858828 series 3377593
Insider Secrets on How to Use Video Marketing Effectively and Efficiently | Interview with Ed Garza
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing. When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there is something for every business, even those without traditional video recording or editing skills.
In today’s episode, Ed Garza, a founder Investor with VodCast HUB, will talk to us about the importance of video marketing and branding. Ed will also outline his journey from a sportsman to a branding expert, give us the secret sauce of being a successful branding expert, and give tons of advice for all business owners. Please stay tuned.
Key Highlights:
[00:02:09] Introduction to Ed and his journey to being a branding expert
[00:05:44] From playing sports to becoming a branding expert
[00:12:26] How a busy parent or single parent can fitting into video marketing
[00:16:30] Importance of them building own brand
[00:21:47] Where to post the videos
[00:23:16] Tricks to gain more engagement on posted videos
[00:26:45] Seven secrets of video marketing that help people drive sales
[00:34:47] Advice for home-based business owners
[00:37:31] Importance of emotional scale
[00:41:04] Ed’s parting shot
Notable Quotes:
- If I stopped teaching, sharing, and educating, I think part of me would die inside. It's a graphical way to put it, but that keeps me motivated.
- If you're building your brand, don't think that your story is not worthy; it is worthy. It is worthy to be told, and if you don't tell it, then nobody will know it. Empathy goes a long way; you don't need to worry about how you sound or look.
- If you get better prepared, all of that's great, but keep your same heart and your openness in terms of who you're talking to and how you're talking to them.
- You can really do well if you develop a good ecosystem and a support system for people because that's what people are looking for. They're looking for a community they can join to interact and get social support and encouragement.
- Addressing the pain points is what we discussed, what's important to have in your video right up front, and then you need to provide a good solution. You need to relieve the guilt from them.
- Regarding the emotional scale, you get to choose what emotion you want to inflict on your listener, whether it's happy, laughing, sad, or scared. It doesn't matter; you got to evoke some emotions.
Resources:
Grab your FREE gift! Grab The Ultimate Home Business Success Guide for Single Parents now! You will get 7 insider tips on how to build the business you want so you can live the life you deserve.
https://vodcasthub.vip/7secrets ~ 7 Secrets of video marketing that will help drive sales and profit!
Follow:
Samantha Gamble
FB www.Facebook.com/Sam.GambleJanvrin
Email sam@samanthagamble.com
Ed Garza
LinkedIn: https://www.linkedin.com/in/mrpitchman/
To get the VodCastHub App, here is the link: https://VodCastHUB.vip
FB: https://www.facebook.com/ed.garza
Links to Episodes Mentioned:
What to Post to Maximize Your Success #03
https://www.spspcommunity.com/blog/03
Don't be a Fool, Use a Tool ~ for massive duplication and momentum #06
https://www.spspcommunity.com/blog/06
To leave a Comment and/or suggestions for future episodes please visit www.SPSPCommunity.com/podcast
34 episodes