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Advancing Cultural Intelligence with Dr. Anastasia Kārkliņa Gabriel
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In episode 8 of Mics & Minds our series on motivational conversations we meet Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, strategist, and social activist whose passion for inclusivity and cultural innovation has left an indelible mark on the marketing landscape. With a rich academic background in cultural studies and a decade of experience consulting for global brands, Dr. Gabriel brings a unique blend of scholarly rigor and real-world expertise to her work. Known for her fierce advocacy for social justice and equity, her insights have been sought after by leading brands like Nike, Samsung, and Disney as well as acclaimed agencies such as Wieden+Kennedy and McCann New York.
Stay tuned to listen to the episode with our host Payal Nayar as we explore the transformative potential of Dr. Gabriel's visionary approach to inclusive marketing strategies.
Dr. Anastasia Kārkliņa Gabriel journey redefines the role of marketing in shaping societal narratives and fostering inclusivity. Her book "Cultural Intelligence for Marketers" presents a comprehensive model, the 4Cs, encompassing culture, communication, critical consciousness, and community engagement, to guide marketers in crafting inclusive and impactful brand strategies.
Anastasia also provides marketers with practical guidance on how to apply cultural intelligence in their marketing strategies by emphasising the importance of representation, power dynamics, and historical inequities in branding messages, urging marketers to proactively identify bias and work towards inclusivity and equity.
Dr. Gabriel shares insights from her interviews with industry leaders and case studies from brands that have successfully implemented inclusive marketing strategies. She makes a compelling case that inclusivity, cultural representation, and social responsibility are not just buzzwords but essential components of future-proof marketing strategies.
Tune in as Dr. Gabriel shares her expertise, guiding marketers on a journey that is more meaningful with culture and society with our host Payal Nayar.
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-Original music credit: Rish Sharma.
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