No Bull Marketing Ideacast podcast

#Society #Entrepreneur #Business #Marketing #BH&P

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

No Bull Marketing Ideacast

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The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?

25 episodes

No Bull Marketing Ideacast

updated about a year ago

Series home•Feed

25 episodes

#Society #Entrepreneur #Business #Marketing #BH&P

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1
Three Top Tips For Energy Sector Brand Activation in 2025 4:44

11 weeks ago4:44

4:44

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets , the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation . Three Top Tips for Energy Sector Brand Activation in 2025 As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change? At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025: Tip 1: Build Trust With Credible Voices People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience. •Think engineers, electricians, or sector leaders. These are the people your audience already believes. •Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable. If you want your audience to take action, start by building trust. Tip 2: Simplify the Message and Action In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity: •Make the problem relatable. •Make the benefits tangible. •Make the action easy to take. Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act. Remember: clarity reduces friction—and friction stops progress. Tip 3: Align Brand With Behavior to Drive Results Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth. In energy, this means: • Linking data to real human outcomes —lower costs, safer energy, faster progress. • Creating campaigns that inspire and resonate —not just inform. For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks. The lesson? When your brand resonates with human behavior, you drive results that matter. So there you have it—three tips for energy sector brand activation in 2025: 1.Build trust with credible voices. 2.Simplify your message and make action easy. 3.Align brand strategy with human behavior. At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk. Visit our website to book a discovery call. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor 36:56

1 year ago36:56

36:56

In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson 31:11

2 years ago31:11

31:11

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here . Explore Waterberg Rhino UK's website and solutions here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land 33:32

2 years ago33:32

33:32

Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen. Follow Adrian on LinkedIn . Follow James on LinkedIn. Explore more about their awesome social listening tool, RippleXN . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans 34:11

2 years ago34:11

34:11

The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Virginie on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen 37:13

2 years ago37:13

37:13

Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen! Chat about brands and connect with Nick on LinkedIn . Discover Nick's NYC agency, Addison, here . Connect with Claus on LinkedIn here . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon 35:34

2 years ago35:34

35:34

AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here! Learn more about Brew and their exciting toolsets here . Follow and connect with Yoav on LinkedIn . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 2: Sabrina Shafer on The Art of the Subtle Brag 34:50

2 years ago34:50

34:50

Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth. Connect with Sabrina below: LinkedIn Twitter Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks 39:05

2 years ago39:05

39:05

Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. Get started with the B Impact Assessment . Register for the Oxfordshire B Corp Month Celebration Event. Join the community at the Oxfordshire B Corp Facebook Group . Follow BH&P on: Instagram LinkedIn Twitter For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
No Bull Marketing Ideacast: Season 3 Trailer 1:36

2 years ago1:36

1:36

Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy When You're Second, Nobody Remembers When You Were First - Yoav Rimon, CMO, Brew Fear Forward, Brands and the Art of the Subtle Brag - Sabrina Schafer, CEO, transformation CONTINUUM Reputation Management Starts Within - Integrity & the Sustainable Business - Rodger Holden, Former Head of Business Development, CrimeStoppers Trust Subscribe to be the first to take a nugget of wisdom back to your marketing team with each episode! For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 2 EPISODE 8: In His Shoes \ Mark Cuddigan, Head of Ella's Kitchen 31:44

2 years ago31:44

31:44

CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world. Find out what it takes to be more sustainable while being a great place to work, and achieving business growth. Find out more about Ella's Kitchen, their B Corp achievements, and their pledge to change children's relationship with food, forever. Sign the pledge to introduce food sensory play into UK schools: https://www.ellaskitchen.co.uk/eat-play-love/show-your-support For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 2 EPISODE 7: Digital Marketing in a Cookie-Less World ft. James Colborn 43:30

2 years ago43:30

43:30

This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. Third-party cookies will soon be a thing of the past. Time to get real with how ads are being measured and the latest changes in the world of analytics. James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 2 EPISODE 6: Online Dating and Business Behavior \ It's a Ghost Town ft. Jules Meadwell 35:41

2 years ago35:41

35:41

Good brains, online dating, and the normalization of bad behavior. Jules Meadwell, Head of Talent Acquisition at M&C Saatchi spills the beans on online dating, and how things that would have horrified us only a few years ago, are becoming commonplace in the world of work. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 2 EPISODE 5: A Podcast About Podcasts ...With Iszi Lawrence and Chris Attaway 30:55

3 years ago30:55

30:55

Yes!!! A famous guest at last 🤗 Radio 4 presenter, podcast host, author, historian and comedian Iszi Lawrence joins the No Bull Marketing Ideacast's wonderful producer, Chris Attaway. We'll chat about making podcasts - the do's and don'ts, pitfalls to not fall into, and why podcasts are here to stay. And have a few laughs along the way. Tune in for a fun chat and an opportunity to learn from their combined podcasting expertise. For more insights and to stay up to date with all the latest information from BH&P, visit our website , or follow us on LinkedIn . BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.…

1
SEASON 2 EPISODE 4: Supercharging Creativity in Marketing ft. Madeleine Evans 26:01

3 years ago26:01