Defining Success on Your Terms with Jose Berlanga

Creating Powerful Impact

In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Jose Berlanga, a seasoned entrepreneur and visionary who has built multimillion-dollar businesses across four diverse industries—from import/export and Italian coffee chains to residential construction and land development.

Yet, Jose’s story is anything but conventional. After a life-threatening accident at the age of four left him with third-degree burns, he faced extreme challenges but refused to let adversity define his life. Instead, he forged his own path to success, achieving his goals on his terms.

Join Shay as she dives deep with Jose into his unique philosophy on resilience, self-leadership, and what it truly takes to scale a business. Throughout this episode, Jose shares hard-won insights, including:

1. The Power of Vision and Execution: Jose explains his “no secrets” approach to scaling—why the key isn’t in finding magic formulas but in staying laser-focused on what you want, embracing sacrifice, and being consistent through both good and bad days.
2. Building and Leading a Team with Purpose: Jose reveals the critical turning point in his journey where he learned the difference between doing the work himself and empowering his team with a shared mission. He shares his top strategies for hiring, training, and creating clear roles so each team member brings their best to the table.
3. Creating Systems for Sustainable Success: Shay and Jose discuss why setting up SOPs (Standard Operating Procedures) and detailed job descriptions aren’t just optional steps—they’re essential for freeing up time, maintaining momentum, and ensuring everyone knows their role in the bigger picture.

Whether you’re a seasoned entrepreneur or starting out, this episode is packed with insights to help you break through barriers and achieve lasting success on your own terms. Get ready to redefine your approach to business, leadership, and resilience with Jose’s inspiring story and no-nonsense advice!

Key Moments:

3:15 The Power of Vision and Execution

15:30 Building and Leading a Team with Purpose

30:15 Creating Systems for Sustainable Success

In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity.

At only four years old, Jose found himself at death’s door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself.

Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Jose’s entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling.

Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction.

Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic downturns, currency fluctuations, and world financial crises. Alongside his four multimillion-dollar endeavors, there have been countless other businesses, too.

Despite facing monumental setbacks, Jose has consistently risen from the ashes of lost enterprises, reinventing himself, venturing into new industries with renewed vigor and determination, and found even greater success in each new endeavor

Connect with Jose: https://joseberlanga.com/

Connect with Shay Wheat: GraceandEaseProductions.com

Guest on an upcoming episode: GraceandEaseProductions.com/guest-booking