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[SGC 34] Build Authentic Relationships to Organically Attract New Coaching Clients w/ Guest, Jillian Beck-Rogers
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If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!
Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.
Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.
She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.
We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.
Don’t Miss Inside This Episode:
The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.
Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.
The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.
Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.
The value of using personalized video messages in emails to build relationships and trust with potential clients.
Links and products mentioned in today's episode:
Alternative to BombBomb that I use: SendSpark.com
Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com
Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.
Book recommendation: Atomic Habits by James Clear.
Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep
About Jillian Beck-Rogers
Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.
Jillian's Website
Connect With Jillian on Social
Find Jillian on Instagram: @jillianbeckrogers
Jillian on LinkedIn: @jillianbeckrogers
About Your Host
Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:
She's Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
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