))
How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko
Manage episode 360360690 series 3399757
Content provided by Insights For Professionals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insights For Professionals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how?
That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touchpoints.
She is a former PwC Marketing Automation Manager who flew all over the globe to train marketing teams on cutting-edge marketing automation tools, helping companies to fully leverage their tech stack capabilities.
A warm welcome to the Strategic Marketing Show, the current Senior Lifecycle Marketing Specialist at Bolt: Daria Kravchenko.
You can find Daria over at Bolt.eu.
Topics discussed on this episode include:
- Why should marketing automation be part of a wider marketing strategy?
- You’re also a Lifecycle Marketing expert - what does that mean?
- How does marketing automation play a key role in:
- retaining customers
- maximizing their lifetime value
- creating exceptional customer experiences
- retaining customers
- How do you know what to automate?
- How do you select marketing automation technology?
- Why is Netflix a good example of a brand that does marketing automation well?
39 episodes
Share
