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Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers
Manage episode 364692652 series 3399757
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How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle.
She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ needs first.
A warm welcome to the Strategic Marketing Show, Izzie Rivers.
You can find Izzie over at RealmB2B.com.
Topics discussed on this episode include:
- How easy is it to measure the financial impact of improving customer experience?
- You say that an improved customer experience allows for an increased rate of self-selection - what do you mean by that?
- How do you target users that are likely to be high-usage customers?
- How does marketing better work with other departments, such as product, to enhance targeting?
- How do you make your marketing more efficient, so that you’re spending money on the right areas?
- How do you ensure that your brand experience appeals to the optimum target customer?
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