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Setting the Right Price

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Manage episode 379276864 series 3405944
Content provided by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kelly and Patrick review methods for setting efficient prices for products, features, and attributes. How can brands and dealers bundle products and features at an appropriate price to meet the needs of new and existing customers? Which product features are the most important to consider when creating a product? How can profit maximizing outdoor brands and dealers ensure they’re selling products at the right price?

Learn more about Van Westendorp, conjoint, and MaxDiff analyses, as well as R Studio.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 379276864 series 3405944
Content provided by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by People for Bikes and the Outdoor Industry Association, People for Bikes, and The Outdoor Industry Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kelly and Patrick review methods for setting efficient prices for products, features, and attributes. How can brands and dealers bundle products and features at an appropriate price to meet the needs of new and existing customers? Which product features are the most important to consider when creating a product? How can profit maximizing outdoor brands and dealers ensure they’re selling products at the right price?

Learn more about Van Westendorp, conjoint, and MaxDiff analyses, as well as R Studio.

  continue reading

72 episodes

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