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Dental Patient Reactivation: Tactics, Tricks, and Strategies
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Welcome to episode 008 of The No BS Dental Marketing Podcast. Today, we talk about tactics, tricks, and strategies my company has been using successfully for over 13 years in dental marketing.
Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.
Here’s just a taste of what we talked about today:
What is the Difference Between an Active VS. an Inactive Patient?
This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to record keeping, but in cases of marketing, that's complete BS.
Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that's fine, but don't wait around that long to try to get a new patient or a patient back in.
What is a Dental Patient Reactivation?
A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period.
Other Topics We Covered on the Show:
- What needs to be done if the patient is not on a regularly scheduled six-month treatment plan?
- Top reasons why patients become inactive in the dental industry.
- Some tactics we use for patient reactivation.
- Lastly, what is a successful reactivation campaign?
How To Stay Connected with Chris Pistorius
Want to stay connected with Chris? Please check out his social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
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