))
20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
Manage episode 367931854 series 3423051
Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and CMO AI (Artificial intelligence) advisor. They discuss Nicole's background in marketing and her transition into the B2B SaaS space, where she now helps companies leverage AI in their marketing strategies.
They delve into the topic of generative AI, specifically large language models like GPT-4, explaining how they work and their applications in content creation. Nicole also provides advice on using AI systems for writing style, voice training, content creation, SEO optimization, and marketing strategy development. She emphasizes the need for human involvement and fact-checking in the AI process.
Nicole and Jane discuss:
- Differences between GPT-3 and GPT-4
- The continuous learning and improvement of AI models
- How to create a prompt for an AI system to analyze writing style, tone, and voice
- Nicole'S step-by-step process for using AI to generate a blog post
- The current limitations of AI
- Using AI for problem-solving and research
- Common mistakes of underestimating AI's capabilities and overestimating the need for complete automation
- What are "Hallucinations" in the world of AI
- The importance of human involvement when leveraging AI
- Getting started with AI - what to do what not to do, and what to keep in mind
Key Links:
Guest: Nicole Leffer - https://www.linkedin.com/in/nicoleleffer/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Work with Nicole - https://nicoleleffer.com/ai-advisor-links/
How to use ChatGPT + Anyword to craft marketing copy that performs - https://www.linkedin.com/feed/update/urn:li:activity:7071994914909147136/
Nicole's Voice-Training Prompt - https://www.linkedin.com/feed/update/urn:li:activity:7074164063026429952/
69 episodes
Share
