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25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
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Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the founder of SHAKE Marketing, about her journey into B2B marketing. Stacey shares her transition from consumer marketing to B2B marketing, becoming a sought-after consultant and published author of 3+ marketing books.
Jane and Stacey discuss:
- understanding foreign markets and cultural nuances
- B2B vs B2C marketing budgets
- Stacey's A3 method for marketing results: alignment, accountability, and acceleration
- different organizational structures for marketing teams
- the effectiveness of thought leadership programs and account-based marketing (ABM) in driving success
- leveraging books for demand gen
- the need for a distinct and niche perspective when writing a book
- Stacey's mastermind program that empowers women marketers to gain confidence and excel in their careers
Key Links:
Guest: Stacey Danheiser - https://www.linkedin.com/in/staceydanheiser/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Stacey's Power Book: https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/
Value-ology: https://shakemktg.com/value-ology
SHAKE Marketing: https://www.shakemktg.com/
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