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31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
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Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience in B2B marketing and discusses the challenges and complexities of the field.
Deanna talks through:
- her decision to start her own agency and the challenges of freelancing
- building brand awareness to capture buyer interest in a crowded market
- transitioning from lead generation to demand generation
- narrowing down your target market to be more cost-effective
- balancing short term needs and long term growth
- the significance of understanding your Ideal Customer Profile (ICP) and where they consume content
- the need for marketers to adapt their strategies to the changing landscape
Key Links:
Guest: Deanna Shimota - https://www.linkedin.com/in/deannashimota/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
GrowthMode Marketing - https://growthmodemarketing.com/
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