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33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
Manage episode 378749572 series 3423051
Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra interviews Michelle Golladay, the VP of Marketing at Daasity. Michelle shares her journey into B2B marketing, her experience working at IBM and an art gallery in London, highlighting the differences between large corporations and startups. Michelle also talks about her management roles and the challenges she's faced, emphasizing the importance of empathy and observing her own managers.
Michelle talks about:
- the speed to impact and the availability of resources and mentorship in large corporations compared to startups
- the significance of understanding budgets and managing people
- how she learned through mentorship and personal experiences
- three different management styles - which to emmulate and which to avoid
- how to activate your clients as your best sales people
- various types of asks that can be made of clients, and the need for strong relationships
- different co-marketing activities that can be done with clients
- the evolution of a good customer advisory board
Key Links:
Guest: Michelle Golladay - https://www.linkedin.com/in/michellegolladay/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Daasity: https://www.daasity.com/
69 episodes
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