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41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
Manage episode 386496441 series 3423051
Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.
Melissa talks through:
- titles and their significance: Chief Creative Officer vs. Chief Marketing Officer
- building a Strong, Differentiated, Memorable Brand
- the misconception of overnight success
- how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaigns
- her team's strategy behind their Superbowl ad
- creating a cohesive brand identity
- the importance of aligning with the company's vision and leadership
- why taking Risks is necessary in Marketing
- when, how, and why to go head to head against your competitors
- how difficult situations can turn out to be blessings in disguise
- the Competitive Advantage of Naivete
Key Links:
Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
72 episodes
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