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66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI
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Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of "Women in B2B Marketing," host Jane Serra interviews Alessandra Colaci, an AI consultant and founder of Humans Plus AI. Alessandra shares her journey from B2C to B2B marketing and her transition into AI. They discuss the practical applications of AI tools like ChatGPT, emphasizing the importance of providing context and experimenting with different approaches. Alessandra offers insights on managing AI initiatives, handling sensitive data, and integrating AI strategically into marketing efforts. She also highlights the need for continuous learning, ethical considerations, and embracing mistakes as part of the growth process in AI and marketing.
Alessandra walks us through:
- Starting with AI tools like ChatGPT and providing context for AI
- Guardrails for using AI, privacy, and handling sensitive data
- Her clients' approach to AI initiatives and guidance on leveraging AI efficiently
- Potential of AI in marketing and its impact on business relationships
- Leveraging AI for data analysis in marketing, including product marketing
- Practical advice on managing logistics for AI analysis and providing context for accurate analysis
- Use of AI tools like Midjourney, Magnifique, and Perplexity for image creation and data analysis
- Ethical considerations and biases in AI, diversity and inclusion in training data
- Continuous learning, experimentation, and embracing mistakes for growth and success in AI and marketing landscape
Key Links:
Guest: Alessandra Colaci - https://www.linkedin.com/in/alessandraco/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Humans + AI: https://humansplus.ai/
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