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#107 - Anthony Kennada - AudiencePlus - Why Owned Media is Content Marketing 2.0
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Today, we welcome Anthony Kennada, Co-Founder & CEO of AudiencePlus. Content marketing has traditionally been all about creating content for an algorithm. It's more of getting the page or posts to rank rather than actually getting a human to read it.
Anthony shares his philosophy and ideas on shifting the focus back to creating content for humans. He highlights that while this is remembered, it has yet to be the priority, especially in recent years. Anthony talks about what this means for content marketing and what it takes to evolve in this space.
Takeaways
- The way we consume content is constantly changing
- Being where your audience is critical
- The algorithms used in platforms are designed to throttle your reach based on the interests of that platform and not your own.
- Search marketing is only second to building an owned content strategy or an owned audience
- Put yourself out there, build authentic relationships at scale, and don't worry too much about competitors
Quote of the Show
"It's not that everything has to happen on your property, but we have to have an active strategy in all these rented channels. But it's no longer just about vanity metrics of driving followership and engagement. It's fundamentally about de-platforming that audience into an owned audience of subscribers." - Anthony Kennada
Connect with Anthony in the links below:
- LinkedIn: https://www.linkedin.com/in/akennada/
- Website: https://www.audienceplus.com/
- Twitter: https://twitter.com/akennada
Ways to tune in:
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