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#109 - Meghan Keaney Anderson - Head of Marketing, Jasper - Leveraging AI in your GTM
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In this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her insights on revenue growth and customer expansion strategies.
Meghan discusses the potential impact of AI on search engine results pages and the implications for organic search traffic as an acquisition channel. She advises go-to-market leaders to diversify their acquisition sources and be prepared for changes in search behavior. The conversation also delves into the use cases of AI in enterprise-level go-to-market strategies, including localization and content generation. Additionally, Meghan and Jared Robin touch on the potential impact of AI on various aspects of business, the need for responsible implementation, and the challenges faced by AI companies in the market.
Takeaways
- Success is not just about net new revenue, but also about customer expansion within the existing base.
- AI has the potential to transform everyday business operations and optimize marketing strategies.
- We need to be cautious about over-reliance on AI and ensure responsible implementation.
Quote of the Show
"AI is more or more like a petri dish than it is a math equation in that we don't always know how it got to the conclusion that it got to. There's a big push right now to build more explainability into AI. We should be able to root back the decisions that AI made to get to that conclusion, and we can't today. I think that that could be a point of weakness or failure for it in the future. I think that explainability is important." - Meghan Keaney Anderson
Connect with Meghan in the links below:
- LinkedIn: https://www.linkedin.com/in/meghankeaney/
- Website: https://www.jasper.ai/
Ways to tune in:
- Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
- Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
- Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
- YouTube: https://youtu.be/6KEho9RSaHs
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