))
Think About What WON'T Change to Predict the Future - Kevin "KD" Dorsey - Revenue Today - Episode # 095
Manage episode 352381491 series 3433744
Content provided by RevGenius. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RevGenius or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we welcome Kevin "KD" Dorsey, Advisor and Practice Lead: Revenue Leadership at Winning by Design. He discusses that the way to predict the future is to work backward and determine what will remain constant over the next few years. KD dials in on human psychology and what humans generally want. This narrows down the factors that you can then safely predict how sales, and by default, how buyers will change as well.
Takeaways
- To "predict" the future, think about what WON'T change and will remain consistent like human psychology and how people make decisions.
- In the future, customers and prospects will want the same things like trying your product (PLG), trust (CLG), safer terms, transparent pricing, and easily customizable products.
- What will certainly change is the generation of buyers, company setups, and technology.
Quote of the Show
"When we are trying to innovate or trying to predict the future, a better question is what won't change? What wont change over the next 4 to 5 years? And that's where we focus because we can predict that." - Kevin "KD" Dorsey
Connect with KD in the link below:
- LinkedIn: https://www.linkedin.com/in/kddorsey3/
Ways to tune in:
118 episodes
Share
