))
Visibility Over Operations with a Performance Management Solution (Part 5) - Thao Ngo and Emily Ward - Revenue Today - Episode # 102
Manage episode 353977953 series 3433744
Content provided by RevGenius. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RevGenius or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. They share their perspective on the advantages of having a great Marketing Performance Management (MPM) Solution.
Takeaways
- Utilize technology to stay up on your numbers.
- Never turn off the demand tab because you need to diversify your marketing mix.
Quote of the Show
"If she wanted to talk to our financial analyst as well, she would be able to hear the same story or strategy on how we're spending and what we're planning to do as a team because we're one team together as well." - Emily Ward
Connect with Thao Ngo and Emily Ward in the links below:
LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
118 episodes
Share
