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12: Marketing During An Economic Downturn
Manage episode 359132870 series 3434956
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In this podcast episode, Brandon and Jordan explore the marketing strategies that companies can employ during a recession based on a study by Quelch and Jocz. They identify the four different consumer segments during a recession and the prioritization of consumption among essential, treat, postponable, and expendable categories. The hosts also discuss the importance of balancing long-term investments, budget cuts, and brand opportunities to maintain trust and improve affordability for customers.
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