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22: Messaging in Marketing
Manage episode 372108789 series 3434956
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In this episode, Brandon and Jordan delve into the crucial aspect of marketing: the lens through which messaging flows. They explore the common tendency of companies to communicate from their own perspective, overlooking the importance of understanding their prospective clients' needs and preferences. By emphasizing the value of asking the right questions and tailoring messaging to resonate with the customer's perspective, the hosts offer valuable insights to enhance marketing effectiveness and customer engagement.
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