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25: How to Use Color Psychology in Marketing & Branding
Manage episode 376659568 series 3434956
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Jordan and Brandon dive deep into the vivid world of "Color Psychology in Marketing & Branding." They illuminate how colors are not just visual elements but powerful psychological tools that can influence emotions, behavior, and consequently, purchasing decisions. With color accounting for up to 90% of a consumer's initial brand impression, the co-hosts emphasize its pivotal role in branding strategy. They delve into real-world applications, drawing insights from experts like Kevin Kaminyar, CEO of Yellow Tree Marketing, who tailored his brand around the positivity and warmth associated with the color yellow. Similarly, Dan Antonelli from Kickcharge highlights the importance of market research in choosing colors that distinguish a brand from its competitors. Taking a more unconventional approach, creative director Hillary Weiss champions the idea of breaking color norms to craft an unforgettable brand identity, showcasing her unique blend of red, blue, and yellow. Throughout this episode, the overarching message is clear: understanding color psychology isn't just an art, it's an essential strategy for branding and marketing success.
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