Social Media Tool Refresh: Canva, Grammarly, and More

The Circle Sessions

Welcome to a new episode of The Circle Sessions with your host Brett Johnson and our special guest Tonnisha English-Amamoo from TJE Communications.

In this episode titled "Social Media Tools Refresh," Brett and Tonnisha dive into the ever-changing landscape of social media tools, discussing how the tools are evolving with the implementation of AI and the new features they offer.

Tonnisha shares her expertise on various tools such as Canva, Grammarly, Airtable, and email marketing platforms, shedding light on their functionalities and benefits.

From discussing scheduling tools to the importance of email marketing, this episode provides valuable insights for small businesses and podcasters to level up their social media game.

The Power of Email Marketing: "The beauty of email is that you get to directly connect with people. And when people see your name and your email come up they're they can, you know, connect with it versus I love social media, but it's so congested with so much content." — Tonnisha English-Amamoo

Top Takeaways

1. Social media tools are constantly evolving and incorporating AI to improve user experience and content creation.

2. Canva is a beloved tool for creating graphics and has integrated AI features to assist with writing and design selection.

3. Grammarly is a valuable tool for ensuring the accuracy and quality of written content, particularly in catching errors and improving consistency.

4. Tracking time spent on tasks, such as content creation and design, is crucial for efficient work management, and tools like Toggl can help with this.

5. Airtable can be utilized for content calendar planning, collaborating with clients to approve content, and organizing podcast episodes.

6. Implementing a shared calendar with your team is essential for keeping track of important dates and coordinating promotional activity for events and guests.

7. Scheduling tools like Sprout Social, Hootsuite, Buffer, and others help manage and automate social media content, but it's beneficial to consider their partnership with platforms like Meta for optimal engagement.

8. Email marketing remains highly effective for maintaining direct contact with an audience, as it offers a consistent way to connect with individuals, even when social media platforms experience downtime.

9. Leveraging website-built email marketing capabilities for selling products, merch, or exclusive content can enable seamless communication and engagement with your audience.

10. Engaging with tools and platforms for professional development, such as attending conferences or workshops, is crucial for enhancing skills and staying informed about industry trends and best practices.

Memorable Moments

00:00 Grammarly improves writing with helpful suggestions.

05:53 When should you seek professional design help?

07:29 "Dissect and reassemble Canva designs, saving time."

13:23 Airtable simplifies content planning, earns rewards.

15:49 Grandparents don't understand but technology works well.

17:30 Some social media scheduling tools may impact engagement.

21:24 Mailchimp, Constant Contact, Klaviyo, Omnisend, Shopify, Squarespace offer email marketing.

26:05 Emails: direct connection, bypasses social media congestion.

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TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

IG - @tjecomm

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5