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Authenticity is key to building a strong personal brand with Todd Kunsman
Manage episode 352524743 series 3437205
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Even if you are working for a company, you can still create content on social media and build a personal brand. Today, many people try to build a personal brand on LinkedIn by writing articles and sharing valuable advice and business tips. In this way, they also help to promote their company.
But some organizations don't allow employees to create and share authentic content and prohibit posting during work time. However, a strong personal brand of even one employee can bring a lot of benefits to the company. So what happens if your company doesn't support you? How do you balance work and your own brand?
In the new episode of Rep Your Brand, Nick Bennett welcomes Todd Kunsman, the Director of Marketing at EveryoneSocial. Nick and Todd get into the ins and outs of building and promoting a strong personal brand, how to make your content stand out, and discuss why companies should support employees in building their social media profiles.
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