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Bottom-of-funnel Tactics for B2B That Actually Work
Manage episode 407750048 series 3437205
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In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics.
Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats content as a dynamic resource library rather than rigid funnel stages.
They also explore the power of storytelling in product showcases and customer success stories, highlighting the need for empathy and value-driven content that positions the reader as the hero of their journey.
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