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Building a marketing organization from scratch with Mark Kilens
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In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings employees, customers, and the community together. Mark emphasizes that every business, regardless of size or industry, can have a belief system that informs their marketing strategy.
The conversation then shifts to the practical aspects of building a marketing team. Mark suggests starting with a strong generalist marketer who understands how to market in public and learn from what they ship. As the team grows, it's crucial to start specializing in the core functions of marketing, such as brand/content, product marketing, and demand/revenue marketing.
Wrapping up, Nick and Mark tease a part two where they will delve deeper into how to build momentum with a new marketing organization. This episode is a must-listen for anyone looking to build or revamp their marketing team from the ground up.
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