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Content Strategy for Early Stage Companies with Amanda Natividad
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In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with limited resources.
Amanda shares her insights on event-led growth, emphasizing the importance of having clear goals and strategies for different types of events. She also discusses the common mistakes startups make when it comes to content creation, such as not fully understanding SEO before hiring for it, and how these can be avoided.
The conversation concludes with Amanda's advice on identifying short-term wins that the whole team can work towards. She also shares her contact information for listeners who want to connect with her further. This episode is a treasure trove of information for anyone navigating the world of content strategy in a startup environment.
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