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How to determine if your community strategy is working with Katie Ray
Manage episode 356011201 series 3437205
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What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community.
But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.
In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.
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