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What to Do When Your Company Pushes Back on You Building Your Personal Brand — With Lorraine K. Lee
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In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee from RISE Learning Solutions. Lorraine, a LinkedIn aficionado, shares her journey and the impact of a robust online presence on her career.
The conversation pivots to the challenges faced when corporate boundaries clash with personal branding efforts. Lorraine advises on navigating these waters, emphasizing transparency with employers and the importance of a disclaimer in posts to differentiate personal opinions from company stances.
Furthermore, the episode touches on the mutual benefits of employee advocacy on platforms like LinkedIn. Lorraine highlights how personal branding not only elevates individual profiles but also enhances corporate visibility and credibility. The discussion culminates in practical tips for listeners eager to build their own brands, underscoring the value of starting small and maintaining authenticity.
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