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19: Reframing Sales and Marketing for Ambitious Empaths
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Is sales and marketing a source of anxiety for you? Are you wondering why what you are taught is not working for your business?
In this episode, I challenge the traditional sales funnel approach and explore a more empowering perspective. Instead of focusing on attracting, nurturing, and converting, systems and metrics, you are invited to consider a different paradigm that emphasizes communication, staying top of mind, and meaningful conversations.
Join me on this journey as I challenge the norms and embrace a more heartfelt and intuitive approach to sales and marketing. Together, we can redefine success on our own terms and create a business world that honors our deep sensitivity and empathic nature.
Tune in to this episode and let's embark on a path that empowers, liberates, and celebrates the beautiful diversity within each of us. Welcome to a new way of doing business.
Highlights of this episode:
- Three big steps of sales and marketing.
- Society's preconceived ideas of success.
- The need for meaning, connection, and a little bit of magic.
- Be less on numbers and more on communication.
- Have clear and strong brand messaging.
- Business is about connection and conversation.
Timestamps:
01:11 - Sales and Marketing as part of Entrepreneurship
06:14 - Focusing on things you can't control
07:53 - Society's preconceived ideas of success
09:10 - How to reframe the definition of sales and marketing for empaths and sensitives
11:45 - Have clear and strong brand messaging
14:39 - Business is about connection and conversation
17:43 - Empower yourself to make the right decision for you
What are your thoughts on this episode? Let us know by sending a message on Instagram @baomcyang
Connect with Bao Yang
Website:
>> https://the-ambitious-empath.captivate.fm/baoyang-website
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>> https://the-ambitious-empath.captivate.fm/instagram
Join the community of ambitious and sensitive entrepreneurs:
>> https://the-ambitious-empath.captivate.fm/newsletter
Thanks for listening!
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