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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.
Ian Faison, Founder of Caspian Studios, shares his serialized content framework. 🎉 About Ian Faison Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers. 🔖 Video Chapters 00:00 Ian Faison's serialized content framework 03:55 Create serialized content, build audiences, take cues. 09:39 Podcasting is intimate; technology aids its success. 11:01 Tailor content for audience, go the extra mile. 15:30 People crave mystery, humor, and connection in stories. 20:01 Pitched story, secured A-list talent, perfect synergy. 21:07 Highlighting mistreatment of employees in company storytelling. 27:15 Creativity and clarity are essential for marketing. 28:23 AI can help with serialized content framework. 33:17 Developers' show created from authentic nostalgia. 36:48 Farming is their passion and means everything. 39:06 West Point connections opened doors for success. 42:42 Support, help, connect with others for success. 45:39 Check out castbeanstudios.com for exciting murderverse shows. 47:07 Subscribe to Marketing Powerups for actionable insights. ✨ Useful links 👨🏽💻 Caspian Studios website 🔗 Ian Faison on LinkedIn Murder in HR Podcast Show The Hacker Chronicles Show…
Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework. ✨ Useful links Alli Blum's website — https://alliblum.com/ Alli's Linkedin — https://www.linkedin.com/in/alliblum/ Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/ How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in…
Vassilena Valchanov shares her brand messaging framework template. 🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers. 🕰️ Timestamps and transcript 00:00 Brand and product messaging bridges positioning and copywriting. 04:37 Focus on content first, then refining language. 08:53 Understanding customer needs essential for successful product. 12:56 Client vision integrated with customer feedback strategy. 14:48 Trend in conversational marketing and customer confusion. 17:36 Evaluate alternatives to direct competitors, consider existing options. 22:35 Messaging emphasizes pricing structure, value for customers. 26:12 Building a network crucial for personal growth. 27:29 Link learning to action; community key. 30:49 Subscribe to Marketing Powerups for actionable takeaways. ✨ Useful links Vassilena's website: https://valchanova.me/ Her newsletter: https://valchanova.me/newsletter/ The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/ Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/…
Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.…
Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063 [00:00:00] Nick Bennett [00:00:44] Developing a Go-to-Market Model with Nick Bennett [00:02:38] Starting a Company and Launching with Hype [00:07:18] A conversation about the people-first go-to-market strategy [00:08:40] Customer Led Growth: Building Strong Relationships with Customers [00:15:37] The Importance of Customer Marketing and When to Start [00:18:24] Using NPS Surveys to Drive G2 Reviews [00:23:34] The Rise of B2B Influencer Marketing [00:29:30] Building Relationships for Career Success…
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education [00:07:37] Proving ROI for Customer Training Initiatives [00:13:51] The Importance of Training Programs and Brand Positioning [00:22:19] Using Training as a Sales Qualification Tool [00:26:01] Patterns in Sales Training Program Challenges [00:30:15] The intersections between customer education and data silos [00:36:03] Top Tips for Creating a World-Class Training Program [00:39:20] Career Power-Ups and Creating a Star Map of an Organization [00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes…
Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061 🎉 About Marc Thomas Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co 🕰️ Timestamps and transcript [00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success [00:00:44] Marc's Career Journey [00:01:05] The Death of Marketing Playbooks [00:01:26] The RINse and Repeat Framework [00:09:01] Why Some Companies Grow Faster Than Others [00:11:08] The Evolution of SaaS Marketing [00:15:00] The Importance of Having Strong Marketing Foundation [00:17:11] Creating a Rinse and Repeat Playbook for Growth [00:21:12] Podia's Approach to Customer Research and Insights [00:27:34] Why Customer Research is Crucial for Product Development [00:32:07] Ideation and Customer Research at Podia [00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven [00:43:29] The Power of Creative Marketing with Podia [00:52:48] Career Powerups with Marc Thomas ✨ Useful links Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/ Positive Human (Marc's website and newsletter) - https://positivehuman.co/ Podia - https://www.podia.com/…
Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059 🎉 About Kamil Rextin Kamil Rextin is the founder and CEO of 42 Agency , a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies. 🕰️ Timestamps and transcript [00:00:00] Guerrilla Marketing Tactics for Conferences [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency [00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing [00:13:39] Balancing Brand Experience and Direct Sales at Events [00:14:56] Creating Memorable Event Experiences [00:17:33] Innovative Marketing Ideas from 42 Agency [00:21:49] Changes in the Landscape of Performance Marketing [00:23:09] The Shift Away from Product-Led Growth [00:26:24] The Future of Growth and Performance Marketing [00:29:09] Standing Out and Being Memorable in a Noisy Market [00:30:31] Career Powerups ✨ Useful links 42 Agency - https://www.42agency.com/ Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/ SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching…
Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060 🎉 About Katya Ryabova Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth. 🕰️ Timestamps and transcript [00:00:00] Unlocking Growth with Customer Questions [00:00:44] The Power of Customer Research in Marketing [00:07:56] Customer Interviews and Jobs to be Done Approach [00:10:17] The Importance of Digging Deeper in Customer Research [00:14:54] Understanding the Value of a Product [00:20:22] Understanding the Importance of Customer Research [00:24:20] Tips for Conducting User Research Interviews [00:28:12] The Importance of Ethics in Marketing and Customer Research [00:32:32] Flexibility and Learning from Mistakes: Career Powerups ✨ Useful links SMM Headquarters - https://smmhq.ca/ Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/ Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/…
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058 🎉 About Masooma Memon Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content. ✨ Useful links Masooma's website - https://inkandcopy.com/ Masooma's LinkedIn profile - https://www.linkedin.com/in/masooma-memon/ Content Workshop newsletter - https://masooma.substack.com/ Section Headlines [00:00:00] The Power of Product-Led Content [00:01:00] A Playground for Empowering and Educating Users [00:06:18] The Benefits of Product-Led Content [00:12:14] Mapping out product-led content for middle and bottom of the funnel [00:18:27] Common Mistakes in Product-Led Content [00:24:37] Talking About Career Growth with Masooma Memon [00:26:05] How to Overcome the Fear of Posting Online [00:28:39] Writing Process for LinkedIn Content…
Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057 🎉 About Lloyed Lobo Lloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and community builder. He actually experienced the Gulf war as a young refugee in Kuwait and witnessed the strength of community and evacuating the population to safety. 🕰️ Timestamps and transcript [00:00:00] Lloyd Lobo's 13 Rules of Community-Led Growth [00:00:37] Building Iconic Brands with Community-Led Growth [00:06:07] Building Community at Every Stage of Life [00:10:24] Creating Community-Led Growth [00:11:17] The Four Types of Comminuties [00:13:28] The Camper Framework [00:16:34] Building Communities to Inspire and Energize [00:22:02] Building a Community Around Your Product [00:25:05] Building an Audience and Creating Content [00:29:35] Finding Your Ideal Customer Profile (ICP) [00:34:35] Building a Community from Grassroots to Greatness [00:38:40] Career Power Ups: Community, Communication, Creation, and Consistency [00:41:55] Marketing Power Ups with Lloyed Lobo ✨ Useful links Follow Lloyed on LinkedIn: https://www.linkedin.com/in/lloyedlobo/ Check out Lloyed's website: https://www.lloyedlobo.com/ Check out Lloyed's book, "From Grassroots to Greatness:" https://www.lloyedlobo.com/…
Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056 🎉 About Stella Garber Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously the first marketing hire and eventually Head of Marketing at Trello, where she helped grow the company from 5 to over 100 employees prior to its acquisition by Atlassian. Stella is a passionate advocate for asynchronous communication and remote work, drawing on her experience scaling high-performing distributed teams at Trello and Atlassian. 🕰️ Timestamps and transcript [00:00:00] How to Flip Your Communication Pyramid [00:00:47] Why remote work increases productivity [00:04:09] The Best Way to Be Creative [00:05:47] Trello's Remote Work Influence in Atlassian [00:09:08] Lessons learned from managing a remote marketing team [00:14:33] Prioritizing Asynchronous Communication for Creatives [00:23:33] Implementing a 4-Day Work Week [00:29:32] Solving the Problem of Endless Chats [00:33:43] Career Power Ups: Investing in Relationships and Working with Integrity [00:35:49] Unlocking Your Career Power Ups with Stella Garber ✨ Useful links Stella Garber on LinkedIn Stella's LinkedIn post on communication pyramid…
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055 🎉 About Gaetano DiNardi Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings over a decade of experience driving growth for B2B brands. Gaetano is skilled at developing data-driven growth strategies encompassing content, SEO, paid acquisition, and lifecycle marketing. He excels at getting into the trenches with marketing teams to set audacious goals and achieve outstanding results. Gaetano also shares his marketing insights publicly, building an engaged audience and personal brand. ✨ Useful links Follow Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/ Gaetano's article on why the SaaS Marketing funnel no longer works: https://www.cognism.com/blog/saas-marketing-funnel Gaetano's LinkedIn post on website visitor intent: https://www.linkedin.com/posts/officialg_knowing-serving-your-website-visitors-activity-7067122093359800321-XRr5?…
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054 🎖️ Sponsored Powerup Looking to do more video content in 2024 like I am? Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New York Times use. Riverside (this episode's sponsor) is the only virtual studio-quality recordings and lightning-fast editing. Surprise, surprise—it’s the recording tool I use for the Marketing Powerups show! Between Zoom recordings (which the tool I used before) and Riverside, the video and audio quality is like night and day. → Try out Riverside for free and create professional-grade video content (no credit card required) . 🎉 About Mariya Delano Mariya Delano is the founder of Kalyna Marketing , a boutique marketing agency. She is passionate about using content and audience engagement to build strong connections between brands and their fans. 🕰️ Timestamps and transcript [00:00:00] Harnessing the Power of Fans with Maria Delano [00:00:40] Fan-Driven Marketing with Mariya Delano [00:01:20] The Importance of Fan-Driven Marketing Strategy [00:03:33] Building Customer Loyalty [00:08:54] Building a Fan-Driven Flywheel for Your Business [00:14:35] Understanding Your Audience [00:15:17] Sparktoro's Fan-Driven Flywheel [00:20:27] The Power of Fan Driven Marketing [00:25:14] Mariya's Career Power-Up ✨ Useful links Follow Mariya on LinkedIn: https://www.linkedin.com/in/ria-delano/ Kalyna Marketing: https://kalynamarketing.com/ Mariya's SparkToro case study: https://kalynamarketing.com/blog/sparktoro-case-study Search Engine Land article about fan-driven marketing: https://searchengineland.com/fan-driven-marketing-brand-love-431929 SparkToro and fan-driven case study: https://www.admdnewsletter.com/marketing-to-feel-alive/…
Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053 🎉 About Fab Giovanetti Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years of experience across various industries, Fab is passionate about helping marketers thrive by teaching them to market from the heart. Known for her high energy and fun approach to education, Fab has helped countless students and clients achieve success. 🕰️ Timestamps and transcript [00:00:00] Building in Public: Creating Content and Courses [00:00:58] Building Courses in Public: A Strategy for Education-Focused Content [00:05:35] Creating a System for Content Creation [00:07:28] Building a Course in Public [00:12:27] Building in Public: A Directional Approach to Marketing [00:18:34] The Importance of Being Honest in Marketing [00:21:02] Building Courses in Public with Fab Giovanetti [00:24:46] Alt Marketing School CEO on the Power of Distraction [00:25:18] The power of networking and cultivating relationships [00:31:25] Alt Marketing School: Building the Next Generation of Marketers ✨ Useful links Check out Fab's Alt Marketing School: https://altmarketingschool.com/ Follow Fab on LinkedIn: https://www.linkedin.com/in/fabgiovanetti/ Ship 30 for 30: https://www.ship30for30.com/…
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