For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…
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Crowdfunding Academy
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Content provided by George Lam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Lam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us on a journey through the exciting world of crowdfunding! In this podcast, we delve into the latest trends, strategies, and success stories in the realm of raising funds for creative projects and innovative startups. From Kickstarter to Indiegogo and beyond, we bring you insights and tips from experts, entrepreneurs, and backers alike. Whether you're a seasoned crowdfunder or just starting out, this podcast is your ultimate resource for navigating the exciting and dynamic world of crowdfunding.
32 episodes
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Manage series 3448409
Content provided by George Lam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Lam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us on a journey through the exciting world of crowdfunding! In this podcast, we delve into the latest trends, strategies, and success stories in the realm of raising funds for creative projects and innovative startups. From Kickstarter to Indiegogo and beyond, we bring you insights and tips from experts, entrepreneurs, and backers alike. Whether you're a seasoned crowdfunder or just starting out, this podcast is your ultimate resource for navigating the exciting and dynamic world of crowdfunding.
32 episodes
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Crowdfunding Academy
1 How a lightbulb moment led Poplight to a Shark Tank deal 45:10
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Play Later Play Later Lists Like LikedJoin us in a conversation with Rose and Caroline as they share their remarkable journey from moving into an old house in Denver with limited outlets to inventing the Poplight wall light, landing on Shark Tank, and running a successful Kickstarter campaign. Discover their insightful tips on market research, prototyping, and the importance of building a community. Whether you're an aspiring entrepreneur or a fan of Shark Tank, this episode is packed with valuable lessons and incredible entrepreneurial spirit. Check out their website here (head here if you want to order a Poplight) and their Kickstarter campaign here . This episode was brought to you by George from YG Crowdfunding .…
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Crowdfunding Academy
1 Don’t Sweat Shipping - Fulfillrite’s Brandon Ensures Smooth Sailing 29:04
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Play Later Play Later Lists Like LikedJoin us as we interview Brandon Rollins, Director of Marketing at Fulfillrite , a top U.S. fulfillment company specializing in shipping crowdfunding campaigns. Learn invaluable insights on the journey from idea to product, significant differences between e-commerce and crowdfunding fulfillment, and expert tips to avoid common shipping mistakes. Discover the complete process from factory to customer's doorstep, important considerations, pricing, and pitfalls new creators should avoid. Also, hear a unique story about shipping fragile items with Fulfillrite and valuable advice for anyone thinking about launching a crowdfunding campaign. Follow them on Instagram or check out their website . This episode was brought to you by George from YG Crowdfunding .…
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1 Raising $250k with AI for cats, the Pawly story 27:40
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Play Later Play Later Lists Like LikedIn this podcast episode we're talking to Frank Carlson, the founder of Pawly AI Cat Door. Frank shares his journey from conceptualizing an AI-enabled cat door that prevents cats from bringing prey into the house, to raising over $250,000 from almost 700 backers in his first crowdfunding campaign. Despite facing shipping delays and learning on the go, particularly in marketing and public relations, Frank and his team have successfully navigated the challenges of bringing a new product to market. The episode delves into the specifics of crowdfunding preparation, the importance of pre-campaign efforts, and the product's unique appeal, primarily in Europe -- and why it perhaps doesn't do so well in the US. It's an insightful look at the challenges and triumphs of launching a startup product, with practical advice for aspiring entrepreneurs. Find Pawly's website here , their latest Kickstarter here and want to order one yourself? Find their Indiegogo InDemand here . This episode was brought to you by George from YG Crowdfunding .…
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1 Make your campaign page pop w/ videographer Tim Chuon 25:56
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Play Later Play Later Lists Like LikedTim Chuon, a specialized board game photographer and videographer known for creating stunning visual content for popular games such as Scythe, Mythwind, Frosthaven, and Call of Duty, explains his journey into this niche field, detailing the process of making crowdfunding trailers and marketing assets for board games. He provides insights into the importance of high-quality visuals in crowdfunding campaigns and offers practical tips for creators on a budget. Listen and find out more about the transformation of crowdfunding campaigns, the significance of professional visuals, and advice for board game creators looking to enhance their marketing efforts. Find Tim's website here , his YouTube channel here , and Tim's $40 lights here . This episode was brought to you by George from YG Crowdfunding .…
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1 Steamforged Games: $30m raised & this is just the start 31:14
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Play Later Play Later Lists Like LikedToday's podcast features Rich Loxam, former teacher turned CEO and co-founder of Steamforged Games. Rich shares the remarkable journey of his company, from its humble beginnings with a successful Kickstarter campaign for Guild Ball to becoming a major player in the gaming industry with over 170,000 backers and $30 million raised across 19 projects. Rich discusses the challenges and triumphs of navigating crowdfunding, the transition from being an impassioned hobbyist to a business-minded CEO, and Steamforged Games' strategic moves, including an exclusivity deal with Kickstarter and future plans. The podcast serves as an inspiring story of entrepreneurial success, innovative business strategies, and the evolving landscape of the gaming industry. Check out Steamforged Games' latest Kickstarter project here and their website here . This episode was brought to you by George from YG Crowdfunding .…
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1 Dreaming Big with Ozlo Sleep: From Idea to $3.5 Million Dollar Success 42:41
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Play Later Play Later Lists Like LikedOn today's episode, we're talking to Bryant Garvin, the head of marketing at Ozlo Sleep. He discusses Ozlo's journey of launching a successful product on both Kickstarter and Indiegogo, which raised over $3.5 million combined. Bryant shares insights on the importance of a unique product, strategic marketing, and leveraging crowdfunding platforms for building community and gaining momentum. He details the origins of the sleep buds, initially a Bose product, and the transition to forming a new venture focused on improving and scaling the product. Bryant also covers the aspects of venture backing, the significance of pre-launch operations, and the role of 'performance branding' in scaling businesses. Moreover, he highlights the utility of advertising on different platforms, engaging with the audience, and the importance of a well-defined value proposition. The podcast concludes with Bryant emphasizing product differentiation as crucial for crowdfunding success and the challenges and solutions in utilizing platforms like Indiegogo. Find Ozlo's website here , their Kickstarter campaign here and their Indiegogo campaign here . This episode was brought to you by George from YG Crowdfunding .…
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1 Becoming a Profitable Game Publisher with Van Ryder Games 32:56
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Play Later Play Later Lists Like LikedIn this podcast episode, George interviews AJ Porfirio, the founder of Van Ryder Games, who shares his journey from starting with a Kickstarter campaign in 2011 that raised $10,000 to building a multi-million dollar gaming business. AJ talks about the lessons learned from bootstrapping his way to success, generating over $6.5 million from crowdfunding, and now mentoring others through his Power Publishing Program. AJ delves into the importance of critical thinking in game pricing, strategic financial planning, and the significance of creating unique, standout products. The discussion also covers AJ's venture into publishing graphic novel adventures, the financial intricacies of Kickstarter campaigns, and the approach to creating evergreen game titles. AJ emphasizes the necessity of innovation and the potential pitfalls of mismanagement in the board game industry, providing insights for aspiring game creators and entrepreneurs. Check out his website here , his latest Kickstarter here , and more about his Power Publishing Program here . This episode was brought to you by George from YG Crowdfunding .…
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Jack Neville, the founder of Split Stone Games and creator of the board game 'Mycelia,' shares how he went from a graphic designer to a revered game publisher, raising over $550,000 on Kickstarter. He discusses his tried-and-true strategies, including building a responsive mailing list, utilising resources like Reddit for feedback, convention appearances for awareness, cost-effective solutions (thank you Chip & Kitty), and why you should always create a premium version of your product. Jack also reveals his plans for potential expansion of 'Mycelia' and the development of a new game with a nature theme (spoiler alert: not Rocks). Check out Jack's website here , his Kickstarter page here and late pledge here . Check out our YouTube channel for the accompanying video. This episode was brought to you by George from YG Crowdfunding .…
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1 Starting from 0, This is a True Story of Perseverance w/ Mindclash Games 26:56
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Play Later Play Later Lists Like LikedThis episode is a conversation with Viktor Peter, the founder of Mindclash Games. He discusses his journey in the crowdfunding industry, starting from his first campaign to the current one, Perseverance Castaway Chronicles. He touches upon topics such as the decision to quit his job, the importance of having the right product and target audience, and the switch from Kickstarter to Gamefound. Viktor also talks about the game design process, the significance of theme and visual appeal, and the challenges of running a business in the crowdfunding and retail spaces. Check out his website here and his latest Gamefound campaign here . This episode was brought to you by George from YG Crowdfunding .…
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1 From Waiting Tables to Tabletop Millions w/ Tiny Epic's Michael Coe 27:22
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Play Later Play Later Lists Like LikedThis is the story of how Tiny Epic turned Michael Coe’s fortune around. While waiting tables, Michael Coe and his wife took out a loan against their car to go all-in on their tabletop venture and ended up creating one of the most successful franchises in crowdfunding history. He discusses crowdfunding strategies, the evolution of his business model, the impact of creative elements like a 'spinner' in games, and the importance of pre-launch marketing for Kickstarter projects. Michael also stresses the significance of delivering on promises, maintaining a small but tight-knit team, and continually pushing the envelope in small box gaming. Check out Gamelyn's website here and his most recent Kickstarter here . This episode was brought to you by George from YG Crowdfunding .…
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1 From Hobby to Big Business with Battle Systems 32:49
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Play Later Play Later Lists Like LikedListen to the Story of Battle Systems. Colin Young, the founder and main designer of Battle Systems, shares his journey from creating terrain for war games to launching a successful Kickstarter campaign, raising over $2.5 million across eight crowdfunding campaigns. He discusses the challenges of running a business, the importance of community and mentorship, and the future plans for Battle Systems. This podcast provides insight into the world of independent game creation and the passion behind bringing imaginative and immersive experiences to tabletop gaming enthusiasts. Check out the video on our website and check our Battle System's website & his latest Kickstarter . This episode was brought to you by George from YG Crowdfunding .…
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1 Art, Cheese and Millions of Dollars, the Story of R2I Games 22:49
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Play Later Play Later Lists Like LikedThis episode features Andrew and Jeff from R2i Games, who uncover the intricacies of Kickstarter campaigns, board game design, and the evolving dynamics of community engagement. Discover why a French cheese-themed game stirred a particular reaction and how strategic planning can be a game-changer months before a Kickstarter launch. If you've ever been intrigued by the behind-the-scenes world of board game development or the hidden nuances of crowdfunding, this conversation will offer valuable insights. This is R2i Games's website and check out their latest Kickstarter campaign here . This episode was brought to you by George from YG Crowdfunding .…
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1 Using trade shows for your crowfdunding project w/ Bezier Games 28:20
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Play Later Play Later Lists Like LikedGeorge sits down with Kevin, the spokesperson and trade show manager from Bezier Games -- who are the brilliant minds behind the wildly entertaining game, "Colossal Cat in the Box" & "Castles of Mad King Ludwig." Together, they unpack the secrets to hosting a successful and budget-friendly trade show experience. From cost-effective booth strategies, like using rented U-Hauls, to the magic of Amazon for last-minute supplies, Kevin highlights the art of making an impression without breaking the bank. They also touch on the nuances of the game industry and share fascinating insights on efficient reward strategies to ensure smooth fulfillment. Plus, get a behind-the-scenes glimpse into the quirky world of game designing, with tales of cat trees and plushies. Whether you're a gaming enthusiast or just someone looking for expert trade show hacks, this episode promises a delightful blend of entertainment and practical advice. Join George and Kevin as they discuss the mechanics of making a memorable mark in the industry, and remember, simplicity is key. Find Bezier Games's latest Kickstarter here , watch the video of the podcast here . Both George & Kevin will attend Spiel Essen this year. Find George at booth 4F119 and Kevin at booth 2D156. This episode was brought to you by George from YG Crowdfunding .…
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1 The (Post)Curious case of Rita Orlovs’s $650k puzzle campaigns 23:01
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Play Later Play Later Lists Like LikedIn this episode, George sits down with Rita Orlov , the creative force behind games like The Emerald Flame , The Light in the Mist, and Threads of Fate. She's also the founder of her own board game and puzzle publishing house PostCurious . Rita recounts her journey from simply loving puzzles to becoming a game designer, sharing candid insights from her crowdfunding experiences and the highs and lows of her entrepreneurial journey. They delve into the practical challenges of Facebook ads and the pros and cons of collaborating with various marketing agencies. Rita also gives listeners a sneak peek into her next game, The Morrison Game Factory , and reflects on the growth of her business and her aspirations for the future. Join in for an insightful chat with a true creative chameleon. This episode was brought to you by George from YG Crowdfunding .…
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1 Bird Buddy's $11m marketing strategies unpacked 23:41
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Play Later Play Later Lists Like LikedIn this episode, George sits down for a chat with Peter, part of the marketing team behind Bird Buddy , the innovative smart bird feeder. Their two projects have raised over $11 million on Kickstarter. The conversation dives deep into the world of digital marketing, from the unpredictable virality of TikTok to the reliable reach of platforms like Facebook and Google. But it's not all about metrics and numbers. At its core, Bird Buddy thrives on its vibrant community, with dedicated Facebook groups and passionate members providing invaluable feedback. Peter also sheds light on the realities of crowdfunding, offering some hard-earned wisdom for anyone considering the same route. Tune in for an engaging talk about community insights and the unexpected twists and turns of digital marketing in the world of innovative products. Watch the video here . This episode was brought to you by George from YG Crowdfunding .…
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