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Build Authenticity and Trust - The Power Behind Sharing Your Story
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In this episode of Elevate and Accelerate, Zack challenges you to consider a brand is a story, and a great brand is a story that your customers share for you.
You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.
Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions.
In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.
This and more in today's episode of Elevate and Accelerate with Zack Viscomi.
Chapters:
0:00 - Intro.
1:30 - Stories Go Way Back.
4:25 - The Physical Impact of Story.
6:20 - The Story You Tell Guides Your Business Choices.
9:00 - Fitness Example.
12:55 - Is a Good Story a Drug?.
15:30 - Understanding Our 'Why'.
20:00 - Show Your Value Early and Often.
21:35 - Unique and Authentic.
22:25 - Closing Remarks.
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