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How to Build a Celebrity Brand - Part 1: Media
Manage episode 363710717 series 3449532
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Over the next few episodes of Elevate and Accelerate, we're exploring the foundation of creating a Celebrity Brand. It all begins with The Business Trifecta–Media, Marketing, and PR.
On this episode in particular, we're going to be focusing on Media. It's vitally important to remember that Media acts as a medium for sharing your story and getting your brand exposure.
We'll dive into the various forms of Media and how they can work together to create a foundation for your Celebrity Brand!
Timecodes:
0:06 - Welcome to the show!
0:50 - Look at your business like a car
4:35 - Leveraging your mass media credentials in your direct media
7:00 - Where people look before they buy
9:40 - Your website needs to provide a great first impression
13:00 - Leveraging mass media credentials on your website
16:18 - Developing a level of social proof is vitally important
18:25 - What types of content are you putting out there?
21:00 - Quality vs. Quantity
24:17 - Your content needs to be in your voice
28:19 - YOU are the perfect person to serve your ideal client
29:00 - Closing remarks and how you can get in touch with Zack
Connect With Zack:
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