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Price, Value, Brand
Manage episode 355883692 series 3449532
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Welcome to Elevate and Accelerate!
Hosted by Zack Viscomi, President of the Celebrity Branding Agency, we'll explore a wide array of topics concerning entrepreneurs and their businesses. At CBA, Zack and his team help entrepreneurs and professionals become the recognized celebrity experts in their field in order to grow their businesses faster.
On our very first episode, Zack dives into one of the most difficult questions facing entrepreneurs in today's day and age: What do I charge for my services?
Timecodes:
0:06 - Welcome to Elevate and Accelerate!
1:26 - What is branding and why does it matter to you?
6:39 - Options that entrepreneurs have available to free up their time
11:00 - The classified ad newspaper story
14:21 - Maintaining the status quo isn't the best way to go
17:00 - How to balance price and value
22:30 - Why brand matters when it comes to the price you set
26:51 - If you can increase the value of your brand, then you can increase your price and demand
32:32 - Your future is built on your brand
37:06 - When you deliver a high-level of value, then your pricing isn't a concern
40:18 - Closing remarks
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