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Story in Marketing
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In this episode of Elevate and Accelerate, Zack revisits last episodes topic the Business Trifecta but specifically focuses the second of three elements...Marketing. Join us today for a look at one of the most talked about, and least understood elements in business and entrepreneurship.
Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.
This and more in today's episode of Elevate and Accelerate with Zack Viscomi.
Chapters:
0:00 - Intro.
1:00 - Leads.
3:30 - Story and Conversion Rates.
9:30 - You Got the What, Now How?
10:50 - How Marketing and Story Go Together.
15:35 - Character.
18:10 - Qualifying Your Leads.
22:10 - Story Framework Example.
24:30 - Credibility and Conversion.
28:20 - Closing Remarks and How To Get In Touch.
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