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From Old Trafford to the Palace: Paddy Harverson on Mastering the Business of Media Relations
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In this episode, Joe chats with Paddy Harverson, Co-Founder of Milltown Partners and Former Communications Secretary for the Royal Family & Director of Communications at Manchester United.
Paddy discusses Milltown's unique approach to marketing their business, creating a successful company culture, and selling the business to an employee ownership trust in 2021.
They discuss the influence of Paddy's journalism background and its importance in his subsequent roles, and how he navigated media relations at Manchester United under Sir Alex Ferguson's watchful eye, to managing the public image of King Charles and his royal household. He emphasises the importance of calmness, truthfulness, and maintaining professional boundaries in high-stakes environments.
Paddy delves into Milltown’s strategic focus on quality client relationships and honest communication, which has driven their reputation and growth, particularly in the tech and sports sectors. Together they explore the foundational values that contributed to the company’s success, such as integrity, collaboration, and the privilege of selective project engagement.
Lastly, they reflect on the evolving landscape of media and the crucial role of internal communications in navigating challenges like the pandemic.
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